EXPLORING POPUNDERS: THE UNDER-THE-RADAR ADS

Exploring Popunders: The Under-the-Radar Ads

Popunders are a type of online marketing that often hides in plain sight. They appear behind the current site, only becoming manifest when the user interacts with a new button. This causes them to be a relatively stealthy form of advertising, often employed by advertisers who want to target users without interrupting their browsing flow. While t

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